Named by Home Furnishing News Magazine as one of the Top 40 Most Inspiring Women In Home, Ms. Carothers has a long history of innovating within the digital marketing space.
Her innovations have included: producing the world’s first Metaverse Lighting Trendhouse installation experience for Dallas Market Center’s Lightovation tradeshow, designing the world’s first kitchen and bath product, the AILA sink, in Midjourney AI to be manufactured in the real world by luxury brand, Thompson, acting as co-principal in the world’s first virtual designer showhouse to include augmented reality, a collaboration between 15 sponsoring brands and 11 interior designers, implementing the USA’s first ever furniture product development initiative in the virtual world of Second Life, and implementing the USA’s first ever multi-brand influencer marketing program on behalf of her past client, Cargill’s BiOH Polyols division.
She has developed and executed the digital marketing strategies for many home related manufacturers, retailers, and tradeshows, as well as helped dozens of interior designers develop leads and achieve national brand awareness through her digital marketing work on their behalf over the past 22 years she’s been in business.
Ms. Carothers also runs the popular Facebook Group, #DesignWealth, for an elite group of interior designer influencers, a community which has been in existence for 9 years.
She is also a well known national speaker and has keynoted or spoken at many events on various aspects of digital marketing, artificial intelligence and metaverse activations.