How To Fine Tune Your Email Signature To Increase Leads and Sales
The Wisestamp email signature app is an essential business tool for me.
Used well, it can help to increase your inquiries and sales, drive email sign up conversions, and drive traffic to your website and social channels.
In this post, I will be sharing with you two examples of how members of my Facebook Group community, #DesignWealth, fine tuned their Wisestamp email signatures with a little help from me. [ Note: these examples are being shared with their written permission.]
Wisestamp’s email signature is embedded into the end of each email you send. It doesn’t matter if you use Gmail, Outlook, Yahoo, etc., it works with almost every program. It’s extremely easy and intuitive to use and their PRO version is worth the $5.80/mth. it currently costs for all the extra customization it offers.
There are many YouTube tutorials to show you how to use Wisestamp. Google, “Best YouTube video tutorials on how to use Wisestamp” and you will find several.
Are you ready to now see these two examples?
Wisestamp Email Signature Case Study #1
I will start with Massachusetts based interior designer, Linda Merrill, the author of the blog, Surroundings. Linda has been a long time member of my Facebook Group community and a regular contributor on my #ShareYourBlog Saturday thread.
I will posts links to Linda’s blog and Instagram feed at the end of this post, and I invite you to follow her and get to know her. She’s a wonderful person and a talented interior designer.
Linda: thank you for your permission to share what I’m about to share.
So, Linda started, before she knew about Wisestamp, with the first email signature you see below.
When she found out about Wisestamp via my Group, she created her first iteration, also shown below.
When Linda showed me her 1st attempt, I advised her on a few steps she could take to make her email signature even more impactful for conversions. See below for her next attempt and then her final Wisestamp email signature.
Look closely at the image below to see what she changed - and added - that’s different from the Wisestamp email signature above. The most noticeable thing she changed? The template. Choosing a template that’s left hand justified, like the text is in an email, is easier for the eye to read.
She also changed the wording of her about me quote to be more succinct, to highlight where she’s been published and to share her design philosophy. This helps build her credibility, at a glance.
Now, here’s Linda’s final Wisestamp email signature. The graphic I created to show this to you is in Linda’s brand colors, to show you just how much of a difference in perception coordinating your brand colors to your images makes when presenting an image in a blog post or online.
Can you see what Linda did differently from iteration 3 above to her her final Wisestamp email signature, below? She created a custom call to action button…..and highlighted it in her brand color to stand out.
Isn’t it amazing how the smallest of things can make the biggest of differences in your ability to catch attention and convert?
Now, for some of you seeing this, you might be thinking: “this is too much for me, my brand is more minimal. You can play with Wisestamp’s tools to create a gorgeous minimal look, too, that goes way beyond basic.
As I mentioned earlier, if you have the PRO version, everything is customizable - colors, button shapes, line weights, fonts, etc. It’s a fun and creative way to showcase the USP of your brand in your email signature.
Now, let me break for a minute from my two examples and show you a functionality I think some of you reading this post might like: the ability to create a custom button so your clients or customers can schedule a demo or schedule an appointment or schedule a discovery call , right from your email signature.
The below example is from Wisestamp’s own website, and it’s very basic, but it demonstrates the idea. The custom button that says, Schedule A Demo, Book Now, is a good, strong call to action, but it can say anything you want it to say.
What do you think? Would you use this functionality? Let me know in the comments.
Wisestamp Email Signature Case Study #2: Jennifer Hyman
Jennifer is a Chicago based realtor and an interior designer who I’ve known now for several years through my Facebook Group community and in real life. She was also one of the very first members of Ethos Design Collective - the world’s first search engine where you can find vetted luxury interior designers to hire.
Jennifer is a master marketer of real estate…and a fabulously fun person. I invite you to follow her on Instagram on the link at the bottom of this post.
Jennifer: thank you for giving me your permission to share this..and for being willing to let me help guide you a bit.
Below is Jennifer’s email signature before she knew about Wisestamp, and her first iteration after she found out about Wisestamp. [ Note: The comment at the top of her 1st Wisestamp signature is one she shared in my Facebook Group . ]
Here is Jennifer’s 2nd and 3rd iteration. Can you see what she changed each time?
In the 2nd iteration, she changed the template, added images and added a new call to action. I was encouraging Jennifer to be more specific in her call to action, so she changed it up on the 3rd iteration, as you can see below.
But…it wasn’t quite there yet. Calls to action need to show a very specific benefit in order for people to take more action than they otherwise normally might do.
Jennifer listened and here’s her 4th iteration of her call to action button.
But, could her Wisestamp email signature call to action button still be even just a little bit more specific with respect to the benefit people would receive if they clicked it? Yes!
Here’s Jennifer’s 5th and final iteration of her Wisestamp email signature with a VERY specific benefit spelled out in her call to action button. Everyone loves EASY steps.
The more specific you can be in spelling out the EXACT benefit people will receive if they click your call to action button, the more you will convert.
Here are all the different types of add ons and calls to action Wisestamp enables you to add to your email signature.
Lastly today, here’s my own Wisestamp email signature. If you email me, or I email you, you will see this at the bottom of every email we exchange.
Although I can’t show it here, both my signature AND my logo are animated. I have gotten many compliments on this feature over the time I’ve had it as part of my email signature.
As all interior designers know, the animations are one of those tiny details that makes a moment, memorable.
Thank you, as always, for taking the time to read my posts. I really appreciate it and hope they are useful to you.
Further Actions
Here are LINKS so you can follow Linda and Jennifer, who so kindly allowed me to use their Wisestamp email signature design process as examples.
Linda Merrill
Instagram | Click here to subscribe to her blog, Surroundings.
Jennifer Hyman
Instagram
Interior Designers: Request To Join My Facebook Group
If you are a full time professional interior designer reading this, and you are not yet a member of my free, private Facebook Group community and would like to Request To Join it, I invite you to do that by clicking here.
Please remember to answer the 3 easy questions you will be asked, or else I cannot admit you.
Interior Designers: Read these recent past posts that will help you grow your business.
Here are 3 recent past posts that contain Top Takeaways for your business, from members of my Facebook Group community. I hope you will take the time to read each one, as you will get such helpful information for your business, even if you’re not an interior designer.
Top Tips On Monetizing Your Website From Carla Aston
https://www.savourpartnership.com/blog/2022/6/10/an-interview-with-carla-aston-her-top-takeaways-for-you
Top Tips On Influencer Marketing From Veronika Eagleson
https://www.savourpartnership.com/blog/2022/6/14/5-top-takeaways-on-influencer-marketing-from-veronika-eagleson
Top Tips on Instagram Growth and New Client Acquisition from Lisa Peck
https://www.savourpartnership.com/blog/2022/6/21/lisa-peck-5-top-takeaways-on-instagram-growth-and-new-client-acquisition
Subscribe To My Blog
Lastly, I invite you to subscribe to this blog, if you haven’t already, by clicking here, and when you do, you will receive my free download, shown below.
Thank you!
In Appreciation,
Leslie M. Carothers
Instagram: https://instagram.com/lesliemcarothers
